MYUNG BO DANG Branding

Client

MYUNG BO DANG

Project

MYUNG BO DANG Design & Consulting

Venue

OPEN the Cheongdam 3F

Services

VI (Brand Identity, Space Identity) OS&E Signage Artwork Display Uniform

Year

2023

Myung Bo Dang was developed as a contemporary dining brand at OPEN the Cheongdam, combining a distinctive visual identity with an immersive spatial experience. The project focused on establishing a sophisticated yet characterful atmosphere across both branding and interior applications.

Myung Bo Dang was developed as a contemporary dining brand at OPEN the Cheongdam, combining a distinctive visual identity with an immersive spatial experience. The project focused on establishing a sophisticated yet characterful atmosphere across both branding and interior applications.

The identity combines a bold geometric symbol with restrained typography and rich, dark-toned materials. Graphic elements, sculptural installations, and carefully selected finishes create a strong visual presence while complementing the warmth and texture of the dining space.

Brand identity, space identity, OS&E, signage, artwork, displays, and uniforms were developed as one connected system. Each application was designed to reinforce the restaurant’s character and create a seamless experience from arrival to dining.

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