The Shilla Seoul Renewal

Client

The Shilla Seoul

Project

The Shilla Seoul Renewal Design & Consulting

Venue

The Shilla Seoul, Rooms / Executive Lounge

Services

Brand Identity OS&E Signage Artwork Display

Year

2023

The Shilla Seoul Renewal project focused on refining the guest experience across guestrooms and the Executive Lounge through an integrated approach to brand identity and environmental design. The project aimed to express contemporary luxury while preserving the hotel’s established sense of elegance.

The Shilla Seoul Renewal project focused on refining the guest experience across guestrooms and the Executive Lounge through an integrated approach to brand identity and environmental design. The project aimed to express contemporary luxury while preserving the hotel’s established sense of elegance.

Warm timber, neutral textiles, curated artwork, and understated decorative objects create a sophisticated residential atmosphere. Visual elements were carefully selected and positioned to complement the architectural environment and provide a sense of comfort and refinement.

Brand identity, OS&E, signage, artwork, and displays were developed as a cohesive system across guest rooms and lounge areas. Each touchpoint was designed to strengthen visual consistency while contributing to an elevated and seamless hospitality experience.

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