Thom Browne Concept Room

Client

The Shilla Seoul

Project

Thom Browne Concept Room Design & Consulting

Venue

The Shilla Seoul, Superior Suite

Services

Planning Design Coordination and Production

Year

2024

The Thom Browne Concept Room project reimagined a hotel suite at The Shilla Seoul as a branded hospitality experience inspired by Thom Browne’s signature aesthetic. The project explored how a fashion brand’s identity could be translated into an intimate and immersive guest environment.

The Thom Browne Concept Room project reimagined a hotel suite at The Shilla Seoul as a branded hospitality experience inspired by Thom Browne’s signature aesthetic. The project explored how a fashion brand’s identity could be translated into an intimate and immersive guest environment.

The concept drew from the brand’s understated luxury, tailored sensibility, and iconic striped motif. Textiles, styling elements, and decorative details were selected and arranged to express a calm, sophisticated atmosphere while maintaining harmony with the existing interior of the suite.

The project included planning, design, coordination, and production, with a focus on creating a cohesive in-room experience. From bedding and amenity styling to seasonal accents and tabletop details, each element was carefully considered to communicate the concept in a subtle yet distinctive way.

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