Korean Style Frozen Fork Belly

Client

성수동 셋째집

Project

성수동 셋째집 Korean Style Frozen Fork Belly Design & Consulting

Venue

Sungsu-Dong

Services

VI (Brand Identity, Space Identity) OS&E Uniform

Year

2022

Seongsu-dong Setjjaejip was developed as a contemporary Korean dining concept centered on a distinctive and approachable brand identity. The project reinterpreted the familiar atmosphere of a Korean barbecue restaurant through a clean, industrial, and highly recognizable visual language.

Seongsu-dong Setjjaejip was developed as a contemporary Korean dining concept centered on a distinctive and approachable brand identity. The project reinterpreted the familiar atmosphere of a Korean barbecue restaurant through a clean, industrial, and highly recognizable visual language.

Stainless steel, concrete, glass blocks, exposed structural elements, and graphic lighting establish a functional yet distinctive spatial character. The bold brand graphics introduce a playful contrast to the restrained industrial interior, giving the restaurant a strong and memorable personality.

The brand system was applied across visual identity, space identity, OS&E, and uniforms to create consistency throughout the customer experience. Functional dining elements and graphic details were carefully integrated into the space, allowing branding and operations to work together as a single system.

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