Jasmin Lounge Service Design

Client

The Hyundai

Project

Jasmin Lounge Service Design & Consulting

Venue

The Hyundai Jasmin Lounge

Services

Planning Design Production and Installation

Year

2025

The Hyundai VIP Lounge project was developed to establish a consistent and refined service environment across multiple lounge locations. Beyond spatial design, the project focused on creating a comprehensive operational guideline that could be used by lounge staff in their daily work. The manual defined recommended layouts and usage standards for reception areas, guest seating, lighting, decorative elements, plants, and service equipment, helping each lounge maintain the intended atmosphere and brand image over time. Every detail was considered not only from a visual perspective, but also in relation to operation, maintenance, and the overall VIP guest experience.

The Hyundai VIP Lounge project was developed to establish a consistent and refined service environment across multiple lounge locations. Beyond spatial design, the project focused on creating a comprehensive operational guideline that could be used by lounge staff in their daily work. The manual defined recommended layouts and usage standards for reception areas, guest seating, lighting, decorative elements, plants, and service equipment, helping each lounge maintain the intended atmosphere and brand image over time. Every detail was considered not only from a visual perspective, but also in relation to operation, maintenance, and the overall VIP guest experience.

The design was refined through a series of custom details and service elements that support the premium character of the lounge. Stationery, coasters, fire extinguisher cabinets, automatic door buttons, hand-wash dispensers, paper towel cases, sanitary bins, and other functional objects were carefully designed or specified to harmonize with the interior. Materials, finishes, colors, and proportions were selected to ensure that even the most practical elements contributed to a consistent and elevated VIP experience.

The system was applied across The Hyundai’s Sage, Jasmin, Jasmin Blue, and Jasmin Black lounges, creating a unified standard across locations while allowing each lounge to maintain its individual character. Through this combination of design, operational guidance, and custom detailing, the project established a consistent premium brand experience across the entire VIP lounge network.