Shilla Monogram Danang

Client

Shilla Monogram

Project

Shilla Monogram, 2020

Venue

Shilla Monogram Danang

Services

VI (Brand Identity,Space Identity) OS&E Signage Artwork Display Uniform

Year

2020

Shilla Monogram Danang was developed as an integrated hospitality identity connecting brand, space, and guest experience. The project translated the character of Shilla Monogram into a contemporary resort environment that reflects both relaxed luxury and the natural atmosphere of its coastal setting.

Shilla Monogram Danang was developed as an integrated hospitality identity connecting brand, space, and guest experience. The project translated the character of Shilla Monogram into a contemporary resort environment that reflects both relaxed luxury and the natural atmosphere of its coastal setting.

The identity system was designed to express understated elegance through a refined monogram, warm neutral tones, and a calm architectural rhythm. Graphic elements, signage, and spatial applications were carefully coordinated to create a premium yet welcoming brand experience throughout the hotel.

The project included brand identity, space identity, OS&E, signage, artwork, display, and uniform applications. By integrating visual identity with the built environment, the project established a distinctive and consistent brand presence across both interior and exterior experiences.

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