Shilla Stay Dongtan Design

Client

Shilla Stay

Project

Shilla Stay Design & Consulting

Venue

Shilla Stay Dongtan

Services

VI (Brand Identity, Space Identity) OS&E Signage Artwork

Year

2013

The Shilla Stay project involved the development of a comprehensive visual identity system for Shilla Stay Dongtan. The goal was to establish a modern and approachable brand language that could be consistently applied across the hotel environment and guest experience.

The Shilla Stay project involved the development of a comprehensive visual identity system for Shilla Stay Dongtan. The goal was to establish a modern and approachable brand language that could be consistently applied across the hotel environment and guest experience.

A unified system was created to connect brand identity and spatial identity, ensuring consistency across both graphic and environmental applications. The design approach balanced simplicity and warmth, supporting the hotel’s contemporary image while enhancing functionality and recognition.

The scope included VI development, space identity, OS&E, signage, and artwork. Each application was designed to contribute to a seamless and cohesive brand experience, from public spaces to in-room environments, reinforcing the hotel’s identity across all touchpoints.

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