The Shilla Jeju Outdoor Renewal

Client

The Shilla Jeju

Project

The Shilla Jeju Outdoor Renewal Design

Venue

The Shilla Jeju

Services

VI (Brand Identity, Space Identity) OS&E Signage Artwork Display Uniform

Year

2016

The Shilla Jeju Outdoor Renewal project focused on enhancing the hotel’s outdoor hospitality experience through a coordinated approach to space identity, furnishings, signage, and guest-facing elements. The renewal was designed to complement the resort’s natural surroundings and relaxed atmosphere.

The Shilla Jeju Outdoor Renewal project focused on enhancing the hotel’s outdoor hospitality experience through a coordinated approach to space identity, furnishings, signage, and guest-facing elements. The renewal was designed to complement the resort’s natural surroundings and relaxed atmosphere.

A light and sophisticated palette of natural wood, stone, woven textures, and soft neutral fabrics was used to create an elegant resort environment. Furniture, lighting, and decorative elements were selected to establish a seamless transition between indoor comfort and outdoor leisure.

The identity was extended across poolside areas, lounges, signage, OS&E, artwork, and displays. Each element was carefully integrated into the landscape and architecture to create a cohesive and refined experience throughout the outdoor spaces.

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