Japanese Modern Dining

Client

Tsukiyowa

Project

Tsukiyowa Design & Consulting

Venue

OPEN the Cheongdam B1F

Services

VI (Brand Identity, Space Identity) OS&E Signage Artwork Display Uniform

Year

2023

Tsukiyowa is a Japanese modern dining concept developed for OPEN the Cheongdam. The project was designed as an immersive hospitality experience where brand identity, spatial atmosphere, presentation, and culinary expression come together within a refined and intimate environment.

Tsukiyowa is a Japanese modern dining concept developed for OPEN the Cheongdam. The project was designed as an immersive hospitality experience where brand identity, spatial atmosphere, presentation, and culinary expression come together within a refined and intimate environment.

The visual direction emphasizes sculptural form, shadow, texture, and restrained contrast. Deep charcoal tones, natural materials, and minimal graphic elements create a quiet and sophisticated atmosphere inspired by contemporary interpretations of Japanese aesthetics.

The identity was extended across space identity, OS&E, signage, artwork, displays, and uniforms. From sculptural environmental elements to tabletop details, each component was carefully developed to reinforce a cohesive and distinctive dining experience.

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