Waveless

Client

Waveless

Project

Waveless Design & Consulting

Venue

Shilla Stay Plus, Ihotewoo

Services

Brand Identity OS&E Signage Food Presenation

Year

2024

The Shilla Stay project involved the development of a comprehensive visual identity system for Shilla Stay Dongtan. The goal was to establish a modern and approachable brand language that could be consistently applied across the hotel environment and guest experience.

The Shilla Stay project involved the development of a comprehensive visual identity system for Shilla Stay Dongtan. The goal was to establish a modern and approachable brand language that could be consistently applied across the hotel environment and guest experience.

The overall direction emphasized lightness, openness, and a soft contemporary sensibility inspired by coastal scenery. Clean typography, restrained materials, and fresh visual styling were used to create a brand identity that feels modern, relaxed, and naturally connected to the surrounding environment.


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