WOOHOO Korean Cuisine

Client

WOOHOO

Project

WOOHOO Food Presentaion

Venue

OPEN the Cheongdam 2F

Services

Planning Design Coordination and Production

Year

The Woohoo Food Presentation project explored a contemporary interpretation of Korean cuisine through expressive serving objects and carefully composed culinary presentations. The concept was designed to communicate the restaurant’s warm and modern identity through every stage of the dining experience.

The Woohoo Food Presentation project explored a contemporary interpretation of Korean cuisine through expressive serving objects and carefully composed culinary presentations. The concept was designed to communicate the restaurant’s warm and modern identity through every stage of the dining experience.

Natural wood, ceramic vessels, botanical elements, and playful sculptural compositions were used to reinterpret familiar Korean references in a contemporary way. The presentation balances craftsmanship and storytelling while maintaining a clean and refined visual language.

Each course was developed as an individual visual scene, using materials, vessels, and presentation details to enhance the character of the food. Together, these elements create a dining journey that feels distinctive, engaging, and closely connected to Woohoo’s identity.

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