WOOHOO Korean Cuisine

Client

Woohoo

Project

WOOHOO Korean Cuisine Design & Consulting

Venue

OPEN the Cheongdam 2F

Services

VI (Brand Identity, Space Identity) OS&E Signage Artwork Display Uniform

Year

2023

Woohoo is a contemporary Korean dining project at OPEN the Cheongdam, developed to reinterpret Korean culinary culture through a warm and modern brand experience. The project connects identity, space, and dining details through a natural and approachable visual language.

Woohoo is a contemporary Korean dining project at OPEN the Cheongdam, developed to reinterpret Korean culinary culture through a warm and modern brand experience. The project connects identity, space, and dining details through a natural and approachable visual language.

Warm timber, textured surfaces, neutral tones, and handcrafted details were paired with a distinctive circular brand motif. The design balances contemporary simplicity with subtle references to Korean materials and sensibilities, creating an atmosphere that feels both familiar and refined.

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